About
A life spent inside the game — and rebuilding it from the outside.
As a kid growing up in small-town Texas, endless summer was built around organized and sandlot baseball. The elixir of cut grass, chalked lines, and wood bats never left. What followed was a career on every side of the game — coach, scout, recruiter, author, publisher, founder.
The Timeline
Eight chapters, one throughline: knowledge moves the curve.
1990s
Coach
It started on cut grass and chalked lines in small-town Texas — coaching youngsters and learning that baseball is really a conduit for building better communities.
2000s
Scout
A pro career watching pitchers, hitters, and character. Joel joined the Baltimore Orioles as an international scout, evaluating talent across the Americas.
2010s
International Recruiter
Living out of a suitcase across the Dominican Republic, Venezuela, and the Caribbean — signing players and studying how baseball academies actually work.
2015
Founder — IBP & Project 421
Designed an academy structure for Curaçao and launched the Curaçao Winter League to bring baseball economics back to the island.
2020s
Author
Death By Data, Seven Player Baseball, Swipe Wright — books that challenge the way modern baseball thinks about players, systems, and the soul of the game.
2023
Publisher — Ellis County Books
Founded a publishing house for voices at the intersection of sport, culture, and thought — with more forthcoming titles.
Today
Founder — International Baseball Registry
Building the digital infrastructure the global game has always lacked: one registry connecting players, clubs, academies, and opportunity.
Next
Visionary
BaseballLive. World Baseball Live. The Bradley Development Index. Player Option Contracts. A blueprint for the next century of the sport.
